Your personal coach is now in your pocket!
Success Stories
Movie Roles Booked
Pro Card Acheived
Physique Transformed
1st Callouts Pro Debut
Dream phsyique reached
Service Member Wins 1st show
12 week natural transformation
1st in class achieved
Choose Your Path
Standard Membership
Built By Ruff gives members access to complete training programs, bodybuilding education, posing instruction, mobility routines, nutrition guidance, progress tracking, and a supportive community—all in one app. New programs and resources will be added regularly.
Ruff Academy Posing Course
Built By Ruff — Terrence’s training methods and programs
Built By Legends — programs inspired by bodybuilding icons
Built Anywhere — home, travel, and limited-equipment workouts
Exercise demonstrations with sets, reps, and instructions
Mobility and recovery routines
Goal-based nutrition and macro guidance
Workout, bodyweight, measurement, and progress tracking
Built By Ruff member community
Challenges and group accountability
Educational bodybuilding content
New programs, courses, and resources added regularly
$7.99
Monthly1:1 Coaching
Customized training and nutrition, direct messaging, video reviews, check-ins, and personal adjustments from BBR Team
Personalized Meal Plan
Personalized Training Plan
Direct Messaging
Video Reviews
Check ins
Personalized Adjustments From Our Coaching Team
$499
MonthlyCoached by Ruff
Customized training and nutrition, direct messaging, video reviews, check-ins, and personal adjustments from Ruff directly
Personalized Meal Plan
Personalized Training Plan
Direct Messaging
Video Reviews
Check ins
Personalized adjustments from Ruff
$999
MonthlyPro Membership
Built By Ruff Pro bridges the gap between following the app independently and paying for full 1:1 coaching. Members receive more guidance, accountability, and access while still following programs from the app.
Everything included in the base membership
Monthly live group coaching and Q&A
Structured monthly accountability check-ins
One form or posing video review each month
Priority access to submit training, nutrition, and posing questions
Early access to new programs, courses, and app features
$49.99
MonthlyTerrence Ruffin
IFBB Pro Classic Physique Athlete & Coach
Terrence “Ruff Diesel” Ruffin is an IFBB Professional bodybuilder, entrepreneur, and one of the most accomplished athletes in the Classic Physique division. With 13 professional victories—the most in division history—he is recognized worldwide for his elite posing, balanced physique, and mastery of the art of bodybuilding. Before becoming a full-time professional athlete, Terrence served six years in the United States Air Force while building his bodybuilding career and competing on the Olympia stage. Today, he is the owner of Wolf Gym Houston and the founder of Built By Ruff, where he shares the training, posing, and mindset principles that have shaped his success. Through his work as an athlete, coach, and entrepreneur, Terrence continues to inspire the next generation of bodybuilders and fitness enthusiasts to pursue excellence, discipline, and long-term growth.
Everything you need to build
Live Guidance
Join live Q&A with Pro membership, book a posing session, or work directly with a coach at the level that fits your goals.
Track the Work
Log workouts, bodyweight, measurements, and habits so you can see what is improving and make more informed adjustments.
Connected Progress
Bring your activity data into the app when you connect a compatible wearable, alongside the training and progress you log yourself.
Check In and Adjust
Use photos and measurements to see the bigger picture. Coaching tiers add review and feedback to help guide the next step.
Training With Purpose
Choose from Built By Ruff, Built By Legends, and Built Anywhere programs. Each gives you a clear plan to follow and room to progress.
Nutrition That Fits
Use nutrition guidance and macro tools to support your goal. Personalized meal planning is available in coaching tiers.
